Passionate about something? Then may we direct your attention to Sheba’s new “Feed Your Passion” campaign, which invites cat lovers to submit a photo of their cat and a short explanation of what they’re passionate about. Winners will receive support from Sheba to explore their passion to the tune of $5,000. Starring in the campaign is Sheba’s celebrity spokesperson Eva Longoria, who is a devoted cat lover and philanthropist.  Ready to share your passion? Then we suggest you visit Sheba’s site!