Pride by Instinct® celebrates the vibrant, the quirky and the bold personalities of cats in 12 recipes.

Instinct recently expanded its cat food offering with the launch of Pride by Instinct®, a full line of proteins inspired by the vibrant, quirky and bold personalities of cats. Pride by Instinct brings high quality nutrition and playful cat characters together in 12 recipes, with lion-sized personalities ranging from Ritzy and Sherlock to Lovebug and Diva.

“We had fun creating this line of foods and developing characters that best represent the unique personalities of cats,” said Melissa Werges, Pride by Instinct brand manager. “Cat parents love and appreciate how fun and novel their cats are. Pride by Instinct celebrates the diverse and expressive characteristics of cats.

“With this line we are focusing on the fun and playful nature cat parents appreciate, while still delivering the high-quality nutrition they demand for their cats,” Werges said. “It was important to us to create a variety of different textures and proteins that appeal to a wide range of cat palates.”

Pride by Instinct, made in the U.S., is a grain-free line of foods available in six proteins – chicken, duck, lamb, rabbit, salmon and tuna. Additionally, the protein varieties are offered in two forms – flaked and minced.

Nature’s Variety, an independent pet food company, is focused on empowering people to transform the lives of pets. The company produces dog and cat food under the Instinct and Prairie brands, as well as a novel frozen dog treats called SweetSpots.

Visit www.pridebyinstinct.com for product details.

Pride by Instinct for cats is available in the following canned varieties and sizes. All of Nature’s Variety’s products are made in the U.S.

  • Flaked (thin cuts in savory gravy)
  • Champ’s Chicken Recipe (3 oz cans, 5.5 oz cans)
  • Lucky’s Lamb Recipe (3 oz cans, 5.5 oz cans)
  • Daredevil’s Duck Recipe (3 oz cans, 5.5 oz cans)
  • Rockstar’s Rabbit Recipe (3 oz cans, 5.5 oz cans)
  • Starlet’s Salmon Recipe (3 oz cans, 5.5 oz cans)
  • Trickster’s Tuna Recipe (3 oz cans, 5.5 oz cans)
  • Minced (ground bits in savory gravy)
  • Cheshire’s Chicken Recipe (3 oz cans, 5.5 oz cans)
  • Lovebug’s Lamb Recipe (3 oz cans, 5.5 oz cans)
  • Diva’s Duck Recipe (3 oz cans, 5.5 oz cans)
  • Ritzy’s Rabbit Recipe (3 oz cans, 5.5 oz cans)
  • Sherlock’s Salmon Recipe (3 oz cans, 5.5 oz cans)
  • Titan’s Tuna Recipe (3 oz cans, 5.5 oz cans)

And! Check out this fun Cat Personality Quiz: http://www.instinctpetfood.com/pride/quiz