Kathy Ireland and Worldwise Make Business Deal

KATHY IRELAND TAKES MAJOR POSITION IN PET PRODUCTS INDUSTRY IN NEW BUSINESS DEAL WITH WORLDWISE®

SAN RAFAEL, CA (Jan. 6, 2014) — Worldwise®, a leading consumer pet products company, has entered into a long term, exclusive licensing agreement with the world’s 28th most powerful licensed brand, kathy ireland Worldwide® (kiWW®). Under the partnership, Kathy Ireland: CEO and Chief Designer for kiWW®, will develop a line of solution based home décor friendly pet products with the Worldwise® team and market the collection under the brand kathy ireland Loved Ones™. kathy Ireland Loved Ones™ collection complements the four pawed family members and the homes they grace.

Kevin Fick, Worldwise® CEO commented; “As a company Worldwise®  is excited to partner with Kathy Ireland and her team at kiWW® to develop a line of solution based pet products unique to the market.” Kevin continued; “Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two footed and four footed child. Kathy’s design sense combined with Worldwise’s ability to create innovative and solution based products is a winning combination.

“Worldwise and kiWW® partnership has evolved naturally and through the shared interest in pet wellness has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption.”

kathy ireland Loved Ones™ pet product collection will be both functional and stylish. Kathy Irelands Loved Ones™ will be launching at Global Pet Expo(GPE) in Orlando, FL March 2014.

kathy ireland Worldwide® is recognized as one of the country’s most successful design and marketing firms with revenues, according to Forbes Magazine, topping $2 billion in licensed products annually.

“It's a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers,” Kathy Ireland observed.  "We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special Loved Ones.  kiWW and Worldwise are committed to making the world a better place for all pets and the families who love them.”

About Worldwise®.
The SmartyKat®, TrustyPup®, PoochPlanet® and Petlinks® brands are manufactured by Worldwise®, a leading consumer pet products company. Worldwise® develops unique, high-quality products made from natural, recycled, reclaimed and certified organic material, and distributes them through the nation’s largest retailers.  Worldwise® brands are changing consumer beliefs about the look, feel, price and performance of environmentally-responsible products. worldwise.com

About Kathy Ireland Worldwide®
Kathy is married to Gregory Olsen, an emergency physician and CEO of a commercial fishing enterprise. Kathy, Greg and their three children Erik, Lily and Chloe live in Southern California. Her extended four-footed family includes her dogs, Sparky, Gracie and Delilah. kathy ireland Worldwide® maintains headquarters in Rancho Mirage, California and design studios in Los Angeles, Palm Springs, Rancho Mirage, Santa Barbara and Hawaii.