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Lucy Pet Products Introduces Breakthrough Technology In Cat Litter

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Lucy Pet Products Introduces New Breakthrough Technology that Stops Ammonia From Forming in the Litter Box

Lucy Pet Products has launched a super-premium clay clumping cat litter as part of their ‘Products With A Cause’ program called Cats Incredible™. All profits of Cats Incredible™ are donated to the Lucy Pet Foundation to reduce pet overpopulation through mobile spay & neuter clinics as well as funding other animal related welfare causes. Lucy Pets Founder Joey Herrick developed the concept for Cats Incredible™ litter with a patent-pending technology called Smell Squasher™. The Smell Squasher™ technology, exclusive to Lucy Pet Products, actually stops ammonia from forming inside the litter box.

The most common problem with many litter brands is the tendency to mask, absorb or neutralize the smell, when toxic levels of ammonia still persist. This can cause serious health problems for cats and humans. Cats Incredible™ works to actually rid the litter box of this dangerous ammonia by stopping it before it forms.

“Cat owners don’t realize that even at very low levels, ammonia can cause eye, nose, throat, lung and skin irritation,” said Dr. Karen Halligan, Chief Veterinary Officer for Lucy Pet Products. “At higher levels, it can cause nausea and vomiting, with intense burning of the eyes, nose, throat, skin, and even death. With Cats Incredible, cat owners can rest assured knowing their cat’s litter box is providing a safe ammonia-free environment.”

Cats Incredible is packaged in a worldwide patent pending ergonomic two-handled, cat shaped bag with a side-spout for an easy pour. The line includes:

· Cats Incredible Unscented 14lb
· Cats Incredible Unscented 25lb
· Cats Incredible Lavender 14lb
· Cats Incredible Lavender 25lb

Cats Incredible™, like all Lucy Pet Products, will be available at Petco and independent pet specialty stores through an exclusive distribution relationship with Central Pet Distribution and General Pet Supply. Lucy Pet Products are also exported worldwide.

For further information on Lucy Pet Products or the Lucy Pet Foundation, visit, or

Lucy Pet Products is a family owned and operated pet product business based in Thousand Oaks, California. Proceeds from the brand directly fund their 501(c)(3) foundation, The Lucy Pet Foundation, whose mission is to reduce pet overpopulation and the euthanasia of over 80,000 dogs and cats per week in the United States.

From shampoos to cat litter, Lucy Pet Products offers quality products for pets’ health and wellness. Their products are made in the United States and can be found in pet specialty stores worldwide.

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