In 2016, the American Cancer Society estimates that about 30,000 individuals will be diagnosed with multiple myeloma, the second most common type of blood cancer.
When Kathy Elsey was given this very diagnosis, she and her husband Dr. Bruce Elsey knew that they were in both a unique, as well as empowering, position: by combining corporate success with a much bigger mission, they would be able to reach out to pet owners, and anyone else willing to help with the cause, and encourage them to participate in the fight against cancer. The cofounders of Dr. Elsey’s Precious Cat started the Cats Against Cancer Campaign in order to aid the Multiple Myeloma Research Foundation (MMRF) and push advancements even further in cancer research. “We chose to partner with the MMRF because they have a proven track record of results and one primary goal,” Dr. Bruce Elsey says. “Finding a cure.”
The campaign runs for 5 months every year, and spans over multiple social media outlets such as Facebook, Twitter, and Instagram, so that users are able to share their individual experiences and support the campaign’s mission. They can also download a coupon from the campaign landing page that allows them to save $3 on their next purchase of a 40 lb bag of Precious Cat Ultra Litter, and for every $3 saved, Precious Cat donates $3 to the MMRF.
Since 2009, the Elsey Family and Precious Cat have contributed close to $8 million to the MMRF; but it doesn’t stop there. “By working together to leverage their generous annual support for our yearend matching gift campaign, we have raised an additional $8 million from more than 500,000 donors,” says Paul Giusti, President and CEO of the MMRF.
Because of their immense dedication, the Elsey Family, along with those they inspire to match their contributions, have generated nearly $16 million towards finding a cure for myeloma at such a pivotal time for research. After the last three years, the MMRF is now able to bring treatments to trial 60% faster than the industry standard, there have been major developments with the best new technologies, and life expectancy has tripled. “Because of their belief in our mission, we have been able to pioneer the precision medicine model, build collaboration and place data in the public domain – setting the standard for overcoming all cancers,” says Giusti. “We could not imagine a better partner than the Elsey Family and Precious Cat to make our vision a reality.”
Each and every purchase makes a huge impact! Join the Cats Against Cancer movement and help find a cure by following #CatsAgainstCancer and checking out www.preciouscat.com.
About Precious Cat Products
Dr. Bruce Elsey has been a veterinarian for over 30 years and his practice cares for over 8,000 cats. Nonuse of the litter box is the number one behavioral reason cats are abused, abandoned, and placed in shelters. Dr. Elsey’s goal is to provide products that help cats live happier, healthier lives, and contribute litter box solutions for the life of your cat. For more information, please visit our website, and follow news about our company on Facebook.