Cat Life Daily Smile Videos

Rescue Cat Reality TV


The rescue organization bringing you live streamed rescue kittens 24 hours a day!

Shelly Roche (Photos courtesy of TinyKittens)

At TinyKittens their motto is “rescuing locally, educating globally,” and through the power of technology and social media they’re making it happen, streaming irresistible live kitten footage into homes around the globe.

Shelly Roche, the heart and mastermind behind the nonprofit organization, found her way to the world of rescue quite accidentally. After moving to Fort Langley, British Columbia from the United States, she was awaiting a work permit and became restless. As someone who has always loved animals, she located a local shelter and started volunteering as a foster mom for kittens.

“My first litter of kittens were on the shy side and took three months to get adopted, which is agonizing as a foster parent,” Shelly says. “Since my background is in computer programming, I decided to start livestreaming my foster kittens from birth to adoption, in hopes of finding them ‘purrfect’ homes in less time.”

Rescue kitten reality TV was inadvertently born.

For Shelly, coming from Silicon Valley where she was doing tech startups, it was a natural extension of her talents. “I’ve always loved animals, and I’ve always loved being able to build things,” she says.

As anyone involved in rescue and foster work knows, there is never a dull moment and some rescue experiences can have a particularly profound impact.

 

Photos courtesy of TinyKittens

 

“A few litters later, I brought home 10 feral kittens who turned out to be very sick,” Shelly shares. “They opened my eyes to the suffering of feral cats that happens invisibly in every community, and I became obsessed with figuring out better ways to help them.”

From then on, she narrowed her focus to feral cats in need, in 2015 incorporating TinyKittens as a non-profit so she could really focus on developing new ways to help feral cat communities.

“We work almost entirely with feral cats and kittens, and our ultimate goal is to inspire enough compassion to create a surplus that will have a global impact on cat overpopulation,” says Shelly.

Without the work TinyKittens has done, many of the cats and kittens they have helped may have ended up being euthanized because they were feral, or needed additional medical care or behavioural and socialization support.

“We usually help between 100 and 200 cats and kittens a year ourselves, but we also encourage our viewers to support TNR and become advocates for spaying, neutering, and compassion in their own communities as well,” notes Shelly. 

 

Photos courtesy of TinyKittens

 

At TinyKittens HQ in Fort Langley, they usually have a small team of one to three people helping out any given day. There is also a field team of at least eight volunteers who help with the daily care of the over 200 feral cats in the Happy Forest, their largest managed feral colony.

“We livestream everything we do, 24/7, to give these remarkable yet misunderstood cats a voice, and to tell their incredible stories. Many people are shocked as they witness what these cats are capable of and how much love they have to give,” says Shelly.

Via their livestreams and videos on YouTube, TinyKittens currently averages an incredible three million views per month, coming from viewers in 101 different countries. For online support, they have a team of over 60 volunteer moderators around the world who moderate the live chats and livestreams to ensure everything is family-friendly, inclusive, and peaceful.

 

Photos courtesy of TinyKittens

 

Photos courtesy of TinyKittens

 

“If you tune into our livestreams, you will witness magical rescue stories as they unfold,” says Shelly. “You get to see everything involved in saving our cats and kittens—how hard we work, how much we care, the sleepless nights, the camera mishaps, the hilarious kitten shenanigans—and you will get to experience the joy right along with us.”

While following these undeniably adorable rescue cats and kittens will definitely brighten your day, it is also an important reminder of the stark and sad realities of what these cats could face without the help and intervention of rescue organizations like TinyKittens.

“When I started TinyKittens, I had no idea it would become what it is today, but I knew it would evolve into something special,” says Shelly. “Social media in particular has been essential in magnifying the voices of the cats we save and allowing us to tell their stories in a way that inspires compassion and action on a global scale.

 

Photos courtesy of TinyKittens

 

TinyKitten Tips for Helping Cats in Need

1. Become an advocate for feral cats and spaying and neutering.

2. Share your favourite stories about rescue cats and kittens on social media because those stories will inspire compassion.

3. Support Trap-Neuter-Return (TNR) and rescue efforts in your own community by volunteering, becoming a foster parent, adopting a kitty with special social/medical needs or donating.

Add A Comment

13 Comments

  • Jacqueline Stearns

    I am a former shelter volunteer who worked with cats . Love dogs too. Because of Covid I am not certain of what is going on with local shelters. I can’t foster because our landlord doesn’t allow pets. Wish I could help.

  • Kim

    I have been a viewer and supporter of Tinykittens from about Shelly’s third litter. I was inspired to be a foster mom myself and take on a litter of four who needed to be bottle fed. They all survived and are healthy happy 4.5 year olds.

  • Bob Miller

    TinyKittens is an incredible rescue org. I have been watching for more than 5.5 years and have seen many “miracles”. The entire team is compassionate, hard working and dedicated to helping ferals. There are many who watch who have been helped psychologically as it is uplifting to see this work live and be encouraged. I’ve made friends whom I will never see but I’ve grown to love and care for. With the chat moderators it is a truly worldwide org. Thank you Shelly and all the TK people and Modern Cat mag for publicizing.

  • Laina Taylor

    I’ve been following TinyKittens for almost 3 years now and I’ve witnessed some wonderful rescues. The best is when a feral cat tears up their feral card and decides life with people is ok. My favorite rescue story is Grandpa Mason. Although he passed last year, he continues to work his magic. I can’t think of him without tearing up! He was an incredibly special cat.

  • Jenn

    Love the work that Tiny Kittens does. Shelly is a rock star!

  • DS

    I have been watching TinyKittens, aka TK to longtime followers, 24/7 videoing of their rescue for almost 4 years now. I involved in animal rescue and fostering and learned so much from TK. TinyKittens is a wonderful organization. Thanks for this great article. Please donate to TinyKittens if you can to help further their work. Support local rescue organizations near you also.

  • Doris Fuller

    I have been watching Tiny Kittens since 2015 & because of the things I have learned from watching, I am taking care of around a dozen ferals cats that showed up in my backyard. Right now my local TNR group is helping me trap & neuter these beautiful cats, I would never have taken this on without the inspiration of Tiny Kittens

  • Nancy L. Bryan

    I volunteer as a transporter for a Purebred cat rescue in Wisconsin. I found TinyKittens about 3 years ago and am in constant awe of the work that Shelly Roche and her crew accomplish. She shares her triumphs as well as the tragedies and I cry right along with her and the staff when a life is lost. These folks and the medical teams who help them are incredible. Thank you, TinyKittens for all that you do!

  • Maria Rosales

    Thank you for this wonderful article about Tiny Kittens. I have been following TK approximately 2 years and have learned so much about feral cats. Thank you Shelly Roche for all you do to help and save the feral cats.

  • Tammie Sobieraj

    I’ve started with 21 ferals in my community, in which, TNR was the answer for my brave furbabies. Seventeen years later and my numbers have dwindled and in five years I’m officially retired. If you can help your community, do so, it keeps you young.

  • Tracy H

    I’ve been watching Shelley’s Tiny Kittens since she started, often with my own cat Oscar on my lap, and have sent money and lots of love and support. Shelley is amazing; I can’t imagine doing what she does! Thanks for highlighting her work.

  • Tricia

    What Shelly and the TK team do is amazing.
    She sets a great example for people all over the world. Everyone can help. If you can’t foster, volunteer at your local shelter. Donate money, needed items, or time to local rescue and TNR groups. Most importantly, spread the word: spay or neuter your pets!!!

  • Miss M

    I came across TinyKittens livestream by accident yrs ago and have never left. Understanding and most of all Compassion has been learned. “It take a village” so check out TK. As one Meowmy writes, Purr more, Hiss less.

Recommended For You